The House of shopkeepers – CDL of Campina Grande launched on the night of last Thursday (05), the campaign "Happy Christmas Awards" that will reward consumers who make purchases in the trade during the end of the year. All to stimulate the retail sector to change the mood and prepare the city's climate for the most important date of the year that is Christmas.

According to the vice president of CDL, Rosália Lucas, the campaign has as main challenges to overcome the pessimism and discouragement that reach entrepreneurs and customers. "This is the time to unite, to believe in the potential of the Campina grande trade. This made the board of the entity innovate and bring a model that works, which are the campaigns to encourage sales, "he explained.

Period and draw

The promotion will be held between the days 1:30 December in the participating stores. During the duration of the campaign, every R $50 in purchases, the consumer will receive a coupon to compete for two prize trucks and a car 0km. The draw takes place on January 04 at the CDL.

Application

 Another innovation is that the consumer will not need to worry about facing queue to be entitled to receive their coupons. The campaign organization will provide an application that can be downloaded free of charge, enabling people to download their notes through the smartphone itself.

Awards for shopkeepers

Retailers that originate the award-winning coupons will also win prizes such as smartphones and a trip to Miami to watch the become Miami Open Tennis.

Achievement

The campaign "Merry Christmas Awards" is a realization of CDL Campina Grande with the support of the network and Mastercard.