The launch of the 16th Liquida Campina, a realization of the Chamber of shopkeepers-CDL Campina Grande, happened during a breakfast, this Tuesday (27), in the auditorium of the entity and counted with the participation of entrepreneurs, partners, press and Advertising agencies that have known all the novelties of this year's edition.

With the slogan "A new campaign", Megaliquiation is already considered the biggest action to increase sales in the retail trade of Paraíba and happens in the second half of the year, involving all the commerce of Campina Grande and neighboring towns.

The estimate of the CDL is that Liquida Campina will move more than R $60 million in ten days of promotion. Every R $40 reais in purchases in the participating stores the consumer will receive a coupon to compete. Three prize trucks and two zero kilometre cars will be drawn.

According to the president of CDL, Artur Pellet, Liquida aims to seek alternatives and invite the consumer to buy with attractive prices and facilitating the conditions of payment. "I am sure that we will make a great campaign, with good results and that, at the end of it all, strengthen the trade of our city," he said.

The novelty is that for the first time, Liquida Campina should make an exclusive draw for retailers and will also reward sellers with vouchers. Unlike the 2017 edition, this year the coupons will be distributed directly in the stores and no more electronically.

Artur Pellet suggested that each shopkeeper elaborate an individual media plan to further boost sales. He stressed "the importance of the entrepreneur to make clear, by means of the tags, the real value and the discounted value to present the advantage to the consumer," he concluded.

The Liquida Campina is a realization of the CDL with the support of the network, Sebrae, São Braz, Brazauto, Sicredi and Paraíba warehouse.