Carnival must mobilize 72 million consumers, indicates a study of SPC Brazil and Cndl


Average spending with the days of revelry should reach R $847. Travel, trips to bars and restaurants and grocery shopping are among the main expenditures on the date. Among those planning to consume in Carnival, 49% will participate in street blocks

The year 2018 barely started and many Brazilians already make plans to celebrate the most popular party in the country. A survey conducted by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (Cndl) points out that carnival must mobilize more than 72 million consumers in all capitals of the country. According to the study, 48% of Brazilians should make some purchase or hiring services to enjoy the holiday days. Those who should not consume products related to carnival add up to 27% of respondents, while 25% are undecided.

Being one of the longest holidays in the calendar, Carnival is a date when many people decide to travel to enjoy the revelry away from home. According to the survey, 32% of respondents should travel to leisure on the date, 27% intend to travel to the home of relatives and friends, while 20% should participate in events in the city where they live. Those who will rest in spiritual retreats add up to 4% of the sample. The most common places of lodging should be the home of family and friends (46%), hotels and inns (23%) and apartments, sites or rented houses (14%).

For the president of SPC Brazil, Roque Pellizzaro Junior, besides being part of the national culture, carnival represents a great consumption potential for Brazilian entrepreneurs. "More than a big party, Carnival is a big deal, which drives many sectors of the economy. If on the one hand, the whole country is about to dive into a long collective holiday, on the other, the tourism industry and trade and service companies celebrate the enormous reach of the date and prepare to meet a diversified consumption demand, "says Pellizzaro Junior.

According to the survey, considering the Brazilians who should disburse at this year's carnival, 49% plan to participate in street blocks to celebrate the holiday. Other common activities this year will be club parties or nightclubs (26%), samba school tests (24%), shows in electric trios (23%) and parade in Samba schools (20%).

Average spending per consumer will be R $847; Consumption of beer and trips to bars and restaurants will be the main expenses

According to the survey, most consumers should reduce spending on carnival or keep them similar to last year's. Four out of ten (40%) respondents plan to spend less, while 32% will disburse the same amount as in 2017. Those wishing to increase spending add up to 21% of the sample.

In total, the average expenditure of the Brazilian consumer with the days of revelry should be approximately r $847.35, a figure that rises to r $969.10 between men and R $1,185.42 between the people of classes A and B.

The consumption of beverages, such as beer (57%), soft drinks (52%) and water (52%), as well as snacks (51%) and sunscreen (43%) will be the most consumed products in this year's carnival. It is also noteworthy that three out of ten (31%) respondents should acquire some fantasy or props to celebrate the holiday and 24% will buy condoms.

Considering the services, the most wanted should be those of bars and restaurants (50%), taxis or transport services by applications (31%), air tickets (24%) and lodging in hotels and inns (23%).

66% of consumers will concentrate purchases in supermarkets. Despite low inflation, sensation is that carnival is more expensive

Supermarkets are the places that should concentrate most of the purchases related to Carnival: 66% of consumers must attend some of these establishments. Secondly, the shopping malls (30%), Third Street stores (30%) and soon afterwards, the department stores (27%).

Although inflation remained below the government's goal in 2017, most respondents (51%) believe that the prices of products and services related to carnival are more expensive this year than in the same period last year. Another 30% consider that they are in the same price range, whereas 15% think they are cheaper.

Considering the expenses with food and drink, the research indicates that most have the intention to pay in cash, either in Money (68%) or in the debit card (47%). Something similar occurs with the planned expenses with travel during this period. Half (50%) of these respondents plan to pay them in cash, while 39% will opt for the debit card and 38% choose the installments on the credit card. For those who will share the expenses of the trip in installments, the average is six installments, which means that the consumer's budget will be compromised with these expenses at least until the month of August.

Two out of ten respondents will enjoy the carnival without having planned a budget. Last year's carnival left 21% with the dirty name

The survey shows that the excitement with carnival spending can compromise the Brazilian finances. Although most (80%) of the revelers ensure they have made a planning for the spending they will make on holiday, 20% of the people heard said they are going to enjoy the date without having stipulated a spending ceiling or joined money for it.

In general, 40% of the consumers who will spend this year's carnival have the custom to extrapolate the budget when they celebrate the date, especially with food and beverages (24%), Parties (14%) and trips (12%).

Last year's carnival is a reminder that excess unplanned spending in the budget can bring damage and complicate consumer financial life. Data from the survey indicate that 21% of the Brazilians who had spent in the carnival period of 2017 were given the dirty name due to outstanding payments of the date. And considering those who expressed the intention to spend in Carnival of 2018, 31% are with the CPF in delinquent registers, mainly consumers from 35 to 49 years (41%) and classes C, D and E (36%).

For the financial educator of the portal ' My Pocket happy ', José Vignoli, the relaxation and euphoria typical of carnival are natural, but the exces
ses can cost the consumer the money. "If the consumer is left with excitement, the risk assumed is to spend a large part of 2018 dealing with the debts of a few days of partying. It is necessary to set a limit for spending and plan them in advance, "Vignoli advises.

Most will take the road to enjoy carnival and 72% fear to suffer some violence

Another finding of the study is that most revelers will take the road to spend the carnival. Considering the means of transport, 64% will opt for the car journey, 35% choose buses and another 23% must travel by plane.

In general, seven out of ten (69%) consumers who will enjoy carnival intend to use their profiles on social networks to share with friends the moments of relaxation. Despite all the joy associated with Carnival, 72% of respondents fear suffering some kind of violence during holiday celebrations.


Initially, 1,211 consumers were listened to in the 27 capitals to identify the percentage of those who intended to consume in carnival, and then, from 648 interviews, the consumption behavior was investigated in detail. The margin of error is no more than 2.8 and 3.8 p. p, respectively. To a confidence margin of 95%. Download full on Https://

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