On the eve of the opening of "The greatest Saint John of the World", the Chamber of shopkeepers of Campina Grande awaits with great expectation the growth of sales in the retail trade of the city. The entity estimates that the increase in sales should be up to 4% higher than that recorded during the same period last year.

Also with great expectation, the CDL has prepared the campaign Liquida Campina, which as well as in previous editions should happen in the second semester of the year. For now, the work has focused on the adhesion of shopkeepers interested in participating in the campaign. "We will not yet disclose the date on which Liquida is to be held. The strategy is to remain confidential until the days preceding the campaign. Since March, CDL's commercial team is on the streets doing the adhesions, "said Rosália Lucas, vice president of the entity.

The novelty is that this year the coupon of Liquida Campina will be electronic, so no more manual completion will be necessary. "We signed a partnership with a company in São Paulo that will facilitate the issuance of coupons. You won't have to fill one by one. The client will only need to register the name and the CPF once. The system will bring a lot of ease to the consumer so he buys and has more opportunity to compete for the prizes, "completed the shopkeeper.

In 2017, Liquida Campina arrives at its 15th edition. The campaign that is considered the largest retail trade in Paraiba should bring news also in the awards, with the draw of a car Honda WR-V and nine other prizes. Another great novelty is the Super partnership with the communication mail system for the delivery of the entire campaign.