Customers are the most important thing of a business, after all, without them there would be no billing. But how long do you spend thinking of loyalty strategies? If that's not among your priorities, put it as soon as you do.

A good strategy is to have a loyalty card or any other good loyalty strategy.

The secret to attracting loyal customers is in the differential offered. Example: You are in doubt between buying a particular product in one store or another, both of which stay in the same place and charge similar prices for the same item, only in one of them you get 100 real discount on the next purchase and the other No. Which one would you choose?

The consumer will choose the option that gives discount, which offers a loyalty plan. Thus, the business gains not only the purchase at that time, but also ensures that the next customer acquisition will be there.

For Navarro, from the Financial Coaching Institute, Target customers in categories as the degree of loyalty is also good for the business. This is what the airline programs do, for example, with classes "gold", "silver" etc.

"You want to be part of a better category because this will bring you a number of differentials, such as access to VIP lounges, priority boarding, faster check-in and other things. This awakens a natural will in the client to be faithful to the company and thus achieve a better category, "he says.

Disclosure

Having a good loyalty strategy is not enough if you are unable to disclose it correctly. And you need to start the dissemination work with the employees of your business.

"How many times do we go to a store that has some loyalty strategy, but the employee does not make an alert at the time of payment as the loyalty card is the big balcony to leverage sales because it does not know the rules of the establishment," says Navarro.

This challenge is not unique to small and medium-sized enterprises. "You can get to an Ipiranga post, for example, ask a attendant about details of the program ' Km of advantages ' and maybe he does not know how to answer accurately. It is a great program, but each post ends up functioning as an independent company and it becomes difficult for the brand to control the disclosure of it. "

In SMEs (small and medium-sized enterprises), often the owners are so immersed in bureaucracies in their offices, such as payment of bills and order management, which end up forgetting to pay attention to the training of the employees.

It is also necessary to remember that the customer loyalty strategy, in addition to maintaining, of course, a captive public, can serve to attract new consumers to their business.

No wonder, "bring a friend and get a discount" promotions can give a good result. Social networks are allied in the dissemination of the strategy. After all, who has never seen on Instagram or Facebook any "mark a friend and compete" type promotion?

"It's a simple thing, but it really does work. You inverts the situation, because in addition to loyalty your customer base, it turns you into a saleswoman of your business. The consumers themselves will strive to publicize their product, as they will have a counterpart in the front, "explains Braga, from Ibmec.

What not to do

All care is little at the time to think about a loyalty strategy. Having one is important, but it can't be anyone. According to the teacher, it is necessary to study the client, to know deeply the needs of consumers and what pleases them.

"It is also essential to do the bills. If you are to offer a free product in the purchase of others, the cost of this "toast" has to be compensated in some way so you do not stay in harm. It is no use to please the consumer if the price of this is to close the bills in red.

Source: Exam