Seeking to value and mainly strengthen local trade, the Chamber of shopkeepers – CDL Campina Grande launched the campaign "buy in Campina". Radio commercials and advertising pieces on the region's major news sites are guiding consumers.

Buying in local commerce consumers move the economy and contribute to the strengthening of companies. Another benefit is that the products purchased in physical stores facilitate the relationship between the parties in case of defect or any kind of problem.

For the president of the entity, Artur Almeida, with advertising consumers will be more informed and will understand the importance of helping the trade to also overcome this difficult time of urban and economic insecurity.

The shopkeeper explains that action is an entity's way to intensify promotional actions to help the entrepreneur sell more and the best way is to show consumers that they need to buy in Campina Grande. "In this way the city gains with tax collection, entrepreneurs win with the increase in sales and consumers, society in general gains for being helping in the generation of employment and income of the municipality and its population," he said.