The poet Bráulio Bessa, one of the greatest revelations of the Matuta poetry of all Brazil, will be in Campina Grande next Tuesday, March 21st, to present the lecture "The Way of entrepreneurship". The event takes place at the Teatro Municipal Severino Cabral, at 19h30, and is promoted by CDL Campina Grande in partnership with Sebrae.

In his lecture, Bráulio tells the story of the Matuto Dreamer of Alto Santo, in the interior of Ceará that, without having to abandon the hinterland, created one of the greatest virtual movements of dissemination of northeastern culture, and became one of the most important entrepreneurs Social benefits of the country. A lecture filled with elements such as poetry of Cordel, causes of folk wisdom, humor and especially the purest gaiety Cearense, all connected to motivation, entrepreneurship and the instinct of the struggling and dreamy of the northeastern people.

Bessa is also creator of the project "Nation Nordestina", with more than 1 million followers and fans. It is considered one of the largest social entrepreneurs in Brazil, integrating the fixed cast of the program Encontro with Fátima Bernardes, from Rede Globo.

Tickets are being sold at CDL, Sebrae, Espaço maildes and Unna derme to the promotional value of R $40 reais.