Thousands of consumers are going daily to the Campina Grande trade to spend extra money from the thirteenth salary and carry out Christmas shopping. The last Saturday is already considered by many shopkeepers as the day of greater movement of consumers of the year. The projection of the CDL is that the last weeks of 2018 warm up sales in the campinense trade between 5% and 7% when compared to the same period last year. To this end, the entity asks retailers to do their part, adhering to the special hours of operation of the stores and investing in decorations that make the consumer enter the Christmas climate. According to the president of the CDL, Carlos Botelho, another point that generates confidence is the increase in the number of policemen in the streets. "As many shopkeepers as consumers can be unconcerned. We are seeing in the city center several trimmings circling. We're sure going to have a month of December we've never seen in the last 10 years, "he said. Prize Draw is attractive for consumers a strategy adopted by the CDL to attract consumers to the trade in Campina Grande is the prize draw that added, surpass the real R $100,000. Only in these last weeks of the year, the stores participating in the promotional action must be responsible for the movement of more than 30 million reais in the campinense economy. How does it work? Every R $50.00 in purchases in the participating stores the consumer receives a coupon to compete for the draw of 03 prize trucks and 01 car 0km (Toyota-Yaris sedan). Purchases made by credit card and with electronic transactions through the network and POP Credicard machines guarantee 3x more coupons for the customers of the participating stores. In addition to the raffle for consumers, the CDL campaign will reward sellers with the draw of four vouchers. The shopkeepers will compete for a trip to Lisbon/Portugal, with all paid and right to escort.