The consumer will have a further incentive to go shopping this year-end in Campina Grande. It is that the Chamber of Shopkeepers (CDL) will promote in December a campaign aimed at increasing sales in the city trade on the most important date of the year. Christmas.
The launch of the "Happy Christmas Awards" promotion will be on Thursday (05), in the auditorium of the CDL, in the center of Campina Grande. On the occasion, the present audience will be aware of the operation and award of the campaign that promises to move the Campinense retail in this final line of the year.
According to the president of CDL, Artur Almeida, the action should rekindle the spirit of retailers and consumers regarding the expectations of buying and selling in the period. "We see a feeling of not wanting to buy. This is above what the shopkeeper can do, but we are acting so that every customer who enters the participating stores comes out with the purchase effectivated. For this, we risk, increase stocks and the product range and invest high in the awards ". Said.
The launch takes place today at 19 hours, only for shopkeepers and guests, to stimulate adherence. The promotion is worth in stores from the month of December. The expectation of the CDL is that at least 500 commercial establishments in the centre, neighborhoods and shopping malls participate.
Award – During the duration of the campaign, every R $50 in purchases, the consumer will receive a coupon to compete for several prizes, among them a car 0km.