The Campina Grande trade is already with the heated sales for children's Day, celebrated on October 12th. The bet of shopkeepers specializing in the child segment is in the variety of products and offers with low prices to attract customers.

The expectation of the Chamber of shopkeepers _cdl of Campina Grande is that sales in this period grow 4% compared to last year. The movement of consumers in the streets should concentrate mainly between September 29th and October 10th, since the 11th day is also a holiday. The average ticket of the gifts should be around R $100.

The items that should be more marketed: products in release, not just toys, clothes and footwear. Great demand also for telephone and electronics articles.

Extended Time

To improve service and consequently sales performance, some stores specializing in children's products should extend the opening hours of the weekend preceding children's Day. With this, the expectation is to attract those who leave for the last hour the purchase of gifts.

D-Day

Sunday, October 08, will be marked by special programming that is being prepared by independent shopkeepers of Rua Maciel Pinheiro. There will be extensive programming throughout the day. Toys, facial painting, popcorn and cotton candy will be placed free of charge. The entire structure will be located in the main streets of the Campina Grande Centre.