The Chamber of Shopkeepers (CDL) of Campina Grande held on Thursday night (09) The first edition of the lecture cycle CDL 2017, in the auditorium of the entity. "Management of the Visual store and Magnetizadora exhibition" was the topic approached by the consultant Sharles Aguiar. 

The event was aimed at analyzing the visual of stores based on concepts and techniques, to improve the exposure of products, making the company more competitive. Another purpose of the topic was to recognize the importance of the visual as a strategy for the management of the company and to elaborate an action plan aimed at increasing sales.

Conditions were also presented for participants to develop a visual management project for their store using the appropriate visual appeal to capture the consumer's attention and make the point of sale inviting and enjoyable, as well as using the concepts of Visual store and showcase as key tools for sale.

The CDL, through the program CDL qualify, intends to carry out in March, another workshop focused on excellence in the trade of Campina Grande. Soon we will bring more news.